Mickey Mouse owns Spider-Man

[Arcademan]

Disney catches comics giant Marvel in a $4B web

LOS ANGELES (AP) -- The Walt Disney Co. is punching its way into the universe of superheroes and their male fans with a deal announced Monday to acquire Marvel Entertainment Inc. for $4 billion, bringing characters such as Iron Man and Spider-Man into the family of Mickey Mouse and "Toy Story."

The surprise cash-and-stock deal sent Spidey senses tingling in the comic book world. It could lead to new rides, movies, action figures and other outlets for Marvel's 5,000 characters, although Marvel already was aggressively licensing its properties for such uses.

The deal won't have benefits right away, and Disney stock sank on the news. Disney expects a short-term profit hit, and Marvel characters from X-Men to Daredevil are locked up in deals with other movie studios and theme parks. But Disney's CEO, Robert Iger, promised an action-packed future.

"`Sparks will fly' is the expression that comes to mind," Iger told analysts.

Stan Lee, the 86-year-old co-creator of "Spider-Man" and many more of Marvel's most famous characters, said he was thrilled to be informed of the marriage Monday morning.

"I love both companies," he said. "From every point of view, this is a great match."

The deal is expected to close by the end of the year and marks Disney's biggest acquisition since it purchased Pixar Animation Studios Inc., the maker of "Up" and "Cars," for $7.4 billion in stock in 2006.

Marvel would follow another storied comic book publisher into the arms of a media conglomerate. DC Comics, the home of Superman, Batman and Wonder Woman, was bought by Warner Bros. -- now part of Time Warner Inc. -- in 1969.